September 23, 2015

American Institute of Architecture Students Release Updated Look

The American Institute of Architecture Students (AIAS) has officially announced the refresh of their branding since 2004. The new logo is now the iconic design compass enclosed in a circle. The circle represents focus, inclusion, mobility, and being complete, which directly correlates with the organization’s membership and organization.

Executive Director Nick Serfass said the brand refresh is part of a larger effort to better reflect and serve the student organization. “The national office is taking a clean look at everything we do in an effort to more effectively achieve our mission. The refreshed logo reflects this perspective.”

The brand refresh also includes new signature fonts and updated color palettes. The signature font of the AIAS is now Trade Gothic LT Std Bold Condensed No. 20 for header text and Trade Gothic LT Std Bold Condensed No. 18 for general body text.

The primary color for the AIAS logo will always be hexadecimal #6b8fb5. When AIAS chapters add their text next to the logo and under the AIAS text it will appear in the color hexadecimal #5c6266. The secondary palette, which is only used on material to complement the logo, is the following colors: hexadecimal #364c63, #ffd400, and #e3e2d9.

The secondary color palette should not be used in the color of the AIAS logo. It is of upmost importance to follow the branding guidelines outlined by the AIAS National Office in order to keep a consistent brand throughout all documentation and press.

To view the full branding packet, please click here. For questions regarding the branding refresh, please contact Jessica Mason at

As the leading non-profit student architecture organization, the AIAS strives to promote excellence in architectural education, training, and practice; to foster an appreciation of architecture and related disciplines; to enrich communities in a spirit of collaboration; and to organize students and combine their efforts to advance the art and science of architecture.